In late 2024, Ausbuild, Queensland’s largest privately-owned developer and home builder, launched its new brand campaign under the creative platform, “Building Communities Together”.
What we did:
alt/shift/’s in-house strategy and creative teams were engaged to ideate and produce a creative brand campaign that would pull on the heartstrings of homebuyers. The integrated campaign leans into Ausbuild’s commitment to building communities together with residents, and reminds us of days in safe neighbourhoods where kids had instructions to ‘be home by the time the street lights came on’; where everyone knows everyone; and being a part of the community is a way of life.
The result was a through-the-line campaign that delivered assets rolled out across:
- TVC
- Out-of-home / Billboards
- Radio
- Digital and social media
- Ausbuild-owned channels, including website, socials, internal comms and display suites.
Creating Ausbuild’s ‘Building Communities Together’ campaign, evoking nostalgic neighbourhood life.
