alt/shift/

We celebrated the key trends of 2024 and looked to the future of dating in 2025.

Working with Drag Queen, Coco Jumbo, key Sydney-based media were treated to an evening of delicious eats, engaging conversation and drag bingo.

We also engaged with media on a national scale, utilising the Year in Swipe playbook featuring the latest dating terms, trends and insights.

/ 107 total hits

including 45 social posts

/ 98 M+

total reach

/ 42 %

social posts, and significant Gen Z attention from outlets like Pedestrian TV and Body + Soul.