MYOB sought to redefine its identity, pivoting away from tradition to embrace the dynamic world of startups, side-hustles, and audacious endeavours.
To help MYOB shake their brown cardigan reputation, we launched an integrated public relations campaign with an unexpected twist – a partnership with international DJs Peking Duk.
Coinciding with MYOB’s MYOBelieve advertising campaign, MYOB helped turn Peking Duk’s 2am kick-on business idea into a reality. Their idea – an escargot food truck! Shared via press releases, content creation, and targeted social media efforts, the campaign weaved a compelling narrative that resonated with a diverse audience, leading up to the unveiling of the Peking Duk x MYOB Escar-on-the-go Food Truck at Bondi Beach.
