For Boost’s biggest campaign of the year, we dialled up the fun with a retro-inspired phone line where every call was a winner!
Hosted by the one and only Abbie Chatfield, Boosties dialled in to spill their juiciest summer stories, scoring a shot at some seriously epic prizes.
STRATEGY: Development and implementation of a comprehensive channel
and influencer strategy.
IDEATION & PRODUCTION: Developed and produced a comprehensive campaign idea that reached multiple touchpoints, including social media, influencer, editorial, out-of-home, podcasts, and more.
INFLUENCER & PODCAST: Outreach, talent relations, content briefing, production and scheduling.
PHONE LINE TECH & MANAGEMENT: Working with our tech partner, we developed a functional phone-line with auto-transcribing capabilities.
