alt/shift/

We launched ‘Verified QT’; a national drive to promote Tinder’s ID + Photo Verification feature.

The campaign included an activation at Bondi Beach with celebrity photographer, Cybele Malinowski, and a session with local dating expert, Sera Bozza. As part of the drive, Tinder donated to Wesnet for every user who got verified during the campaign period.

/ 138 Total hits

Including 76 headline mentions

/ 16 M+

Reach

/ 500 +

People through the activation