Together with members of the vision-impaired community, we developed an inclusive and interactive Easter egg hunt.
The hunt, alongside our BAU Easter press office, drove significant results:
- 135 total editorial hits, including 49 broadcast – evening tv coverage on launch day across Ch 7, 9 and 10
- Highlights included TODAY show, The Project, Good Food, Woman’s Day, Thrillist and Taste
- 40M+ reach
- 100% key message penetration and positive sentiment
- cost per reach
