In January 2024, the Victorian Government launched the Inquiry into Women’s Pain to change the future of women’s healthcare.
To encourage Victorian women aged 12 and over to be vocal about their experiences by completing the survey, we applied a personalised, social-first approach that engaged Lucinda Price and Maggie Zhou to appear across social media and media relations.
Activity was optimised with behavioural-science informed messaging, resulting in an increase of 2,000 survey responses during the campaign period. The campaign reached over 2 million Australians and secured the endorsement of Premier Jacinta Allan, who reshared Lucinda Price’s campaign material.
