Running a little late is a common excuse for low-level speeding, so we sought to remove panic by launching a community initiative for TAC’s Road Safety Round – Late Laps.
The initiative sent a message that there is no need to speed to get to training on time. The fully integrated campaign featured Road Safety Round ambassadors Mitch Wallis and Isaac Smith, who promoted Late Laps through TAC-owned content, social media, media outreach, and stadium activations.
The campaign extended our four-year long partnership with TAC and AFL Victoria, promoting road safety awareness among football and netball communities across Victoria.
