A lack of meaningful connection is making us lonelier than ever. As Esther Perel put it in her talk with Brene Brown, modern loneliness masks as hyperconnectivity.
We can have a thousand likes on Insta, but nobody to feed our cat. Some big contributors are people feeling lonely at work, financial stress, and not being fully present when we’re with others (turns out, even a face down phone impacts our depth of connection). While it’s an interesting ethical question as to whether there’s a role for private brands here, those that can genuinely offer specific solutions for wellbeing will be golden.