Behaviour Change at
/ Human behaviour is shaped by myriad factors
From environment to upbringing to prejudices to habitual actions, we learn behaviour, we imitate behaviour, we perpetuate behaviour.
To disrupt this pattern, there must be a break in the chain; a challenge to the status quo. One of the keys to a successful behaviour change campaign is knowing where to break that chain — understanding where the intervention is required based on what we know about the audience and their environment.
There’s no off-the-shelf solution for changing behaviour. Barriers, motivations, context and environment will be different for every audience and every campaign. And, depending on the magnitude of the issue, a campaign may have a specific short-term focus, or a longer-term goal of altering deeply ingrained or widespread attitudes or behaviours. That’s why we draw on a variety of academic models and choose the one that best suits the nature of each campaign.
/ While the model may change, our process is always the same
/ Identify / Investigate / Ignite / Identify / Investigate / Ignite / Identify / Investigate / Identify / Investigate / Ignite / Identify / Investigate / Ignite / Identify / Investigate
At alt/shift/, we understand that behaviour change can be complex. Like many complex challenges, though, the solutions are often surprisingly simple.
The hard work is in thoroughly researching barriers, motivations and biases so we can work in partnership with you to deliver clear, compelling and effective campaigns.
We use behavioural science and insights to take out the guesswork. And we blend creativity with scientific rigour to deliver campaigns that have measurable outcomes and drive genuine change.
/ Our team
Our Behaviour Change team works across Australia through our offices in Melbourne, Sydney and Brisbane, and with key delivery partners in every state and territory.
Regardless of where campaigns are delivered, they all start with our behavioural scientists who have obtained their Masters of Applied Psychology from The University of Melbourne, and use their academic expertise and real world experience to provide meaningful insights into audience attitudes, emotions and behaviours.
The broader national team’s creative and account management experience spans decades and covers a breadth of diverse industries and issues including:
Public health. Road safety. Workplace safety.
Youth engagement. The environment. Relationship violence. Education. Problem gambling. Diversity. Equity. Inclusion
/ LET’S WORK TOGETHER
To discuss how alt/shift/ may be able to support your behaviour change goals, or to see the kind of campaigns we’ve delivered for our clients, please reach out to: