Our People

We’ve brought together some of the industry’s most highly regarded leaders with the alternative thinking and optimism of rising talent.

And because an agency is only as good as its people, we’re uncompromising in selecting the best team to build our agency from the ground up.  People who go above and beyond every day and who share the challenges and successes with their clients.

People who are inspired to do the best work for the best clients, with the best partners.

Elly Hewitt

Managing Director

Alt/Shift’s Managing Director, Elly Hewitt, is a marketing and communications expert of more than 15 years. Having built one of Australia’s most successful agencies, Elly’s a passionate leader of people and has delivered highly-publicised and award-winning campaigns for some of the most well-known brands in the world. Recognised as CommsCon’s PR Leader of the Year and with various other accolades in tow, Elly is one of the industry’s most respected PR practitioners. Hailing from Victoria’s Surf Coast, Alt/Shift’s fearless leader naturally migrates to the water when she isn’t chasing after her two bebes or running the agency.

Zoe Watson

Senior Account Manager

An up-and-comer being noticed for big ideas and bold thinking, Zoe brings years of experience in the consumer space to Alt/Shift. Zoe has worked with brands big and small to bring effective, exciting and award-winning campaigns to life. Spontaneous by nature, Zo is known for her random overseas holidays and weekends spent exploring. If there is something happening in Melbourne (or beyond!), you can bet on seeing Zoe Watson there.

Georgia Harman

Account Manager

With a Master of Communication from RMIT, she joins the team with strong experience across travel, entertainment and events, and a sharp mind that will never cease to surprise you. Alt/Shift’s go-to foodie, George tightly holds her little black book of Melbourne’s best restaurants. Fun-fact: our Master of Communications is also highly proficient in the Japanese language. Arigato!

Anton Staindl


A trusted advisor to blue chip, government and sporting organisations across Australia, Anton brings more than 25 years of experience in PR strategy and issues management to Alt/Shift. An industry leader, Anton was one of the original founders and long-running Managing Director of leading PR agency, Haystac, which grew to become one of Australasia’s best-regarded agencies under his leadership. As a father of four, Anton says he never plays favourites…but we reckon he rates the Alt/Shift crew as the best he’s seen.

Richard Hayward


As a Director of Alt/Shift, Richard brings more than 25 years experience working in public relations, marketing and corporate communications, including in-house and consulting roles for some of Australia’s and the world’s biggest brands and most successful companies. Prior to founding Alt/Shift, Richard co-founded and ran Haystac alongside Anton, following several years working in corporate, government, marketing and media roles. Richard remembers PR consulting before the Internet and won’t stop talking to us about it.

Chris Steele

Social Strategist & Planner

Chris’ passion for creativity and storytelling has seen him deliver internationally awarded social media campaigns for major blue chip clients. With a finger firmly on the pulse of digital innovation, Chris is experienced in helping brands achieve real business objectives through integrated social media strategy. He also just taught his 81 year old Nan how to use Snapchat.

Leah Moir

Account Coordinator

Alt/Shift’s newest face, Leah has recently returned to Australia following a year working overseas, bringing multi-national experience from the UK and South Africa, she offers fresh knowledge in retail, consumer PR and events. If Leah’s not brunching her way around Melbourne, you’ll find her lazing in the sun down on the Mornington Peninsula.

Contact Leah: leah@altshift.com.au